SALAH.

Mohamed Salah’s numbers aren’t joyous on the pitch alone: record-breaking stats, mesmerizing goals, and accolades... He brings joy wherever he plays. We tracked his presence on Facebook, gathered a sample of posts mentioning his name, and analyzed the audience reactions. We found another kind of joy across more than nine million interactions—likes, love, and awe, with scarcely a trace of anger or sadness.

Play the story, and watch the reactions accumulate.